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Archive for February, 2009

Risks of CRM systems implementation

A customer relationship management system may increase your business’s productivity by 500%. This sounds great, but often such initiatives fail with unclear reasons. Here are some of the critical points in CRM design and implementation:
Database structure: as the database will be central to all activity, poor planning can lead to an unusable system. Even though [...]

About blogging

Blogging is a direct way to communicate with your customers. I felt one of the first posts in our blog should be about blogs themselves, as I’m often asked how good they are for the business, SEO and the image of the business…
Apart from simply telling an interesting story it will help you build loyalty [...]